Wednesday 29 September 2021

A treasure trove of insight on the English school assessment sector

If you’ve read any of my blogs before you’ll know I’m a data geek. However, the first blog I wrote (in 2014) contained no data whatsoever. Rather, it was mostly a grumble about the lack of good quality data in education. 

Then I managed to get hold of data on the school Management Information System market, so I started focusing on that in my blogs. This made some MIS-market watchers happy, but friends in other sectors would contact me and say things like “hey, we don’t care about MIS as much as you, so can you do the same thing for our sector?” And sadly, the answer was invariably “no”, because I just didn’t have the data to do justice to the question.

Until now, that is.

Because, for those of you who track English school assessment, the very good news is that I’ve found my dream data partners in the guise of the good people at Education Intelligence (the team behind Teacher Tapp). I don’t think this is as widely known as it should be, but they have this super-cool thing called the Education Intelligence Tracker, which keeps tabs on what school staff think about education suppliers. They track *literally* hundreds of companies by asking the following questions to several thousand teachers at a time:

  1. Have you heard of the following company?

  2. Do you currently use or have you used the following company in the past 6 months?

  3. Would you recommend the following company to a colleage?

And so, joy of joys, my consultancy (Edtech Experts) and Education Intelligence have worked together over the past few months to publish a data-rich insights package focusing on the English school assessment sector. Here’s what we’re offering:

  1. A dataset of the 57 companies covered by Teacher Tapp with a significant assessment component to their offer. Yes, you read that right, 57 companies! The neatly structured dataset includes answers to the questions above at overall level, and also broken down by lots of sub-categories (e.g. primary vs secondary, teacher vs middle leader / senior leader etc). This is the first time that Teacher Tapp have ever made this much of their data available in one purchase, and as a consequence the bundle is brilliant value for money.

  2. A report written by Edtech Experts both analysing Teacher Tapp’s data and also incorporating qualitative insights from interviews with a wide range of sector experts. So as well as the data analysis you get sections on how the assessment market is segmented, the big trends in English school assessment, how schools procure, a market sizing exercise, and even a “deals summary’ covering signification investment and acquisition activity at the focus companies over the past 3 years. 

The package will therefore help you to understand:

  • How the English school assessment sector is structured and segmented 

  • Which are the growth areas 

  • Which assessment products are popular (and which ones are not)

  • Strategies investors are using to expand in the assessment space

  • How schools procure assessment products

If that’s all still a bit abstract, here are a few nuggets that made me raise my eyebrows as we put the report together, and which you’ll be able to explore in much more detail by purchasing the package:

  • The combined market share of Microsoft Teams and Google Classroom in English schools is now over 100%! That means most schools are seemingly using one of the two, and some are using (or experimenting with) both.

  • Single subject and quizzing products are very popular with teachers; assessment management platforms (including MIS) are not.

  • Standardised assessment is big business.

Special thanks go to Ed Tranham of The Assignment Report, who was hugely helpful in pulling together the deals summary - if you don’t have a subscription, I thoroughly recommend them as a source of news on the business of education.

So, if you’d like to know more about our insights package on the English school assessment sector, or get an idea of pricing, drop me an email at, or DM me on LinkedIn or Twitter.